MAKING A POTENTIALLY COMPLICATED CONCEPT CLEAR WHILE ENTICING VISITORS TO SIGN UP:  The client needed to develop a database of information about tourism visitors. The plan was to enticed visitors to sign up for a chance to win a weekend vacation package.

There were several design challenges: Create a look that communicated rural funky fun; Communicate different types of vacation packages; Communicate the package without having photos available; Distinguish between packages available when signing up online vs. a premium package only available by signing up in person at a local event; Indicating local events where one can sign up.