RAISING AWARENESS / RAISING FUNDS / REFLECTING THE REGION

To expand current facilities and create new facilities in the Catskill Region of Delaware County, O’Connor Hospital launched a capital campaign. Silvertop Graphics was hired to create an identity that reflected the rural nature of the mountain region plus a sense of medical care that felt personal, warm rather than institutional and antiseptic. A quilted comforter theme was used as a visual subtext. Fund raiser tools included a logo, presentation folder, a case study brochure (for in person fund raising), a smaller brochure for direct mail, presentation signage and other materials.