SUNY Delhi Campus Community Campaign


The annual State University of New York Delhi Campus Community Campaign raises scholarship funds from alumni, faculty and staff. This campaign usually includes three versions of a trifold, full color, glossy brochure, a response envelope, a poster and flyer.

The brochure approach was getting stale. The client wanted to get attention by a change up. She thought an invitation feeling might be right.

Silvertop Graphics suggested using a strong, metaphorical graphic image that would be universal, stand out, be distinctive and recognizable. It was further suggested the mailer be printed on a heavy, uncoated, textured, invitation size card stock. The resulting campaign was successful. There were three versions of the invitation, each targeted to a different part of the SUNY Delhi campus community. The graphic inspired use as an electronic signature for fundraiser correspondence. The graphic also inspired the idea of a vehicle magnet that was made available for donors to display.