BUILDING BUSINESS CAPACITY: A breakfast meeting invitation by the Catskills Addiction Coalition to regional businesses. The goal: to create an attention grabbing ad, encouraged business leaders to attend, spotlight event sponsors, project an upbeat feel about the advantages of hiring people in recovery, avoid sterotypes.

ADDICTION ACTION SUMMIT FLYER
The goal: establish a postive, attention grabbing image; express community, positive idea sharing; avoid stereotyped images of addiction.

The graphic chosen was adapted to B&W for regional supporters to more easily print and distribute using desktop printers. The graphic was used for social media as well.

SAVE THE DATE AD
The goal: Adapt the Summit flyer graphics for use in a very small ad space and still be attention grabbing.

ADDICTION ACTION SUMMIT AD
The goal: Adapt the Addiction Action Summit flyer to ads of varying sizes; maintain a consistant look and message.

CAMPAIGN RESULT
Over 179 people attended exceeding room capacity.